SANTE SCARDILLO



LIFESTYLE confronts the impact of advertising on social behavior.

The ultimate goal of brand domination defines a tool of cultural colonization with implications and objectives beyond simple economics. Global ad campaigns no longer advertise the mere object exchanged for currency: it is the image as mirror, the marketing of the imaginary inclusion in the “elite” who can appreciate the subtleties of a constellation made of objects that imply a life style. No longer just incidental to the medium, the message is the Message. LIFESTYLE satirizes, exposes and questions the Message of advertising, juxtaposing it to the broader picture of societal values.



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BE A NUMBER

ALL MEN ARE DOGS

GIMME TAX SHELTER

STRIVING TO MAKE YOU FEEL INADEQUATE

THE LAP OF LUXURY



ABOUT THE ARTIST

Sante Scardillo is an artist in residence at the Santa Fe Art Institute, where he is working on two art books, LIFESTYLE and WHY DO THEY HATE US. Since the mid nineties, his work confronting the impact of advertising on social behavior has been shown widely in Museums and art galleries in the US and in Europe. He lives and works in New York

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